The importance of color as a marketing tool is growing, especially in the consumer industry. Colors are used to create and express a brand, an image, a feeling, and a personality. Colors are a means of communication.
The use of special effect color concentrates has proven to be an effective way to differentiate products. Research has shown that packaging made with special effect colorants is more likely to catch the eye of the consumer and is perceived to be more attractive, more distinctive, more colorful, and modern than other packaging.
Colors start to come alive with pearlescent, thermochromic or metallic effects. Ferro has developed a range of special effect color concentrates for the consumer industry. These colors have been specially developed for our customers by our color designers, who are following new trends in colors in consumer industries such as packaging, housewares, appliances and promotion articles.
Our special effects colors include metallics (please see our NimexTM No-Knit Metallic line of products), interference, pearlescents, transparents, translucents, sparkle and fiber, fluorescents, photochromics and thermochromics.
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