Concept and Trends
Emotions, Harmony, Sensitivity

Take a look at the trend which Ferro Moods publications have been setting for the last few years and you’ll realise that the way our lifestyle influences our world and our homes has been taking a very clear direction: it is focusing on the individual.

Putting man at the centre means giving new values to desire, creativity and emotion.

Increasingly, products are presented to consumers along story lines which are designed to appeal and intrigue without losing that all-important credibility and coherence in terms of real content value.

Looking back at the past issues shows that there is increasingly more focus on meeting the demand for personalisation and solutions that are made to measure.   

We meet the stories and ideas we have met before, but now, there is a new elegance, a focusing on a sense of lightness, a playfulness and colors which reflect the times we are living in. Probably the only really new idea is a neo-romantic vein which is cropping up everywhere, from fashion to interior design, and is probably a reaction to the aggressiveness of the modern day world. 

Moods 2007 represents a world which is openly seeking a softer attitude, a kinder outlook, a feel for what’s real. In a word: Harmony. 

Harmony as a need and a desire inspires shapes and materials but also weaves the connecting thread between trends, marketing and product values; an answer to the new demands of the consumer.

This issue owes much to Ornella Bignami whose hard work is dedicated exclusively to the Ferro clientele.
Contact Ferro for further information about Moods 2007.

 Who is Ornella Bignami?