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- Born in Milan on 19.9.1948.
- 1971: graduated in business economics (Università Cattolica S.C. Milano) in Marketing - Marketing post-degree courses and specialization.
- 1971-1974: Marketing Research significant experiences (Nielsen/Makrotest).
- Professional focusing in textile and fashion wear field including teaching activity at post-university schools (to be quoted Domus Academy for fashion marketing).
- 1974-1987: 13 years in Coats/Viyella group. Diversified experiences, starting with the strategic planning up to the different SBU and controlled companies’ operative management (Marketing Direction) to the responsibility of the head office marketing division
- 1977-1980 Lamprom - zip fasteners
- 1981-1984 Coats Italia Filati Industriali - industrial sewing threads.
- 1984-1987 Cucirini Cantoni Coats - household textile hobb yarns (sewing, knitting, embroidering, crocheting).
- 1987-1997: 10 years in Levi Strauss Italy as Commercial Director responsible for Marketing Intelligence - Advertising & Promotion - Merchandising (product development) - Selling - Captive Distribution (Franchising and Corners).
- 1997-today : managment advisor and strategic consultants focused on marketing and brand positioning, mainly in the fashion business, including start up of Fin.part Group (Moncler, Henry Cotton’s, Frette, Cerruti, etc).
- Intense activity in marketing publications (specialized magazines and books among which Marketing Management Cases by P. Kotler and W.G. Scott). In 2002/04 publication of the books titled MARKETrethikING and Il nuovo Marketing which intend to propose a new perspective based on the key role of “person and people”.
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